New Arrivals
The latest additions to our range: PLAE ARMR strength and PLAE Air cardio, DKN and Shua cardio, Powercore saunas and ice baths, Shua multi-station gyms and Powercore chrome and gold free weights. See them at our Dubai Investment Park showroom by appointment, or order online.
Shop by type
Strength · cardio · wellness · weights
MiFitness UAE serves the GCC, with Shua Fitness as our flagship brand.
Call +971 4 570 9616 or WhatsApp +971 50 568 4111 for advice.
Dubai Investment Park 1, 09:00–18:00, by appointment only.
New Arrivals - Latest
What's new at MiFitness
New equipment for home gyms, studios and commercial facilities, grouped by type.
Commercial gyms · performance centres
PLAE ARMR strength
PLAE ARMR plate-loaded machines, from presses and rows to squats and a 4-way neck.
- Plae ARMR Chest PressIso-lateral arms · multiple grips · chest, front delts, triceps
- Plae ARMR Shoulder PressUpward and forward press path · delts, triceps
- Plae ARMR Lat PulldownInterchangeable handles · thigh restraint · lats, biceps, mid-back
- Plae ARMR Mid RowOmnidirectional handles · chest pad · rhomboids, lats, rear delts
- Plae ARMR Leg ExtensionAdjustable backrest · quadriceps
- Plae ARMR Leg CurlProne · hamstrings
- Plae ARMR Total Squat ProFloating yoke · multiple weight horns · spotter handles
- Plae ARMR Belt SquatDiamond-plate platform · band pegs · no spinal compression
- Plae ARMR Hip PressBilateral and unilateral · 183 × 208 cm
- Plae ARMR GlutePivoting bench · hip belt · band attachments
- Plae ARMR 4 Way NeckLoads in four directions · adjustable seat and face pad
Home · studios · commercial gyms
Cardio
PLAE slat and curve treadmills and Air machines, DKN home cardio, Powercore and Shua treadmills, and the Shua Stair Climber.
- Plae Slat TreadmillMotorised slat belt · sled mode · 25 km/h · 0–20% · 181 kg · 5-year warranty
- Plae Arc Curved TreadmillSelf-powered curve · watts, pace, heart rate · 181 kg · 5-year warranty
- Plae Air SkiAir resistance · weighted fan flywheel · 170 kg max user
- Plae Air RowerAir resistance · Bluetooth and ANT+ · 170 kg max user
- Plae Air EnforcerVariable air resistance · 100+ virtual gears · weighted flywheel
- Plae Air RidePedal-only · dual belt drive · 170 kg
- DKN AiRun-Z 2.03.0 HP brushless · 1–22 km/h · 0–15% · 170 kg · folds · 2-year warranty
- DKN Elliptical Crosstrainer XC-310i32 levels · 20-level incline · 46 cm stride · 150 kg
- DKN Home Elliptical Crosstrainer XC-190iMagnetic · 54 cm stride · Bluetooth
- DKN Air Rower R-600Air + magnetic · 8 levels · folds
- Powercore RunX 3E Treadmill4 HP brushless · 22 km/h · −3% to 15% · 150 kg · 22" touch screen · 3-year warranty
- Shua S2+ Pro 21.5" Touch Screen Commercial Treadmill6 HP AC · 25 km/h · −2% to 18% · 180 kg · 21.5" touch screen · 7-year warranty
- Shua S2 Touch Screen Commercial Treadmill 32" Screen32" touch screen · commercial · 7-year warranty
- Shua Stair Climber40 levels · 15 programs · heart rate · 180 kg · 7-year warranty
Recovery · homes · hotels · spas
Saunas and ice bath
Powercore saunas for two to four people and a stainless steel ice bath for cold recovery.
- Powercore 2 Person Sauna (Graphene and Far-Infrared)Far-infrared · 1800 W · Canadian Hemlock · 120 × 100 × 190 cm
- Powercore 3 Person Hybrid Sauna (Halogen + Steam)Finnish + halogen heaters · 6600 W total · 150 × 120 × 190 cm
- Powercore 4 Person Outdoor Steam SaunaHemlock wood · traditional heater with steam · outdoor
- Powercore Ice Bath (FC10)304 stainless steel liner · insulated cover
Commercial gyms · home gyms
Multi-station gyms and free weights
Shua multi-station gyms for several users at once, and Powercore chrome and electroplated gold plates, barbell sets and dumbbells.
- Shua 5 Stack Multigym5 stacks: 3 × 100 kg, 2 × 130 kg · 420 × 229.2 × 243.3 cm · 7-year warranty
- Shua 4 Stack Cable Machine4 stations · leg press, hack squat, lat pull-down · 135 kg per station · 7-year warranty
- Powercore Gold Dumbbells Set 2.5–30 kg (12 pairs)Electroplated gold · 12 pairs, 2.5–30 kg
- Powercore Fixed Chrome Barbell Gold Straight 10–50 kg SetFixed straight bars, 10–50 kg · gold
- Powercore Gold EZ Barbell Set 10–50 kg5 fixed EZ bars: 10, 20, 30, 40 and 50 kg
- Powercore Steel Barbell Set 10–50 kg (Electroplated)Fixed straight bars, 10–50 kg · electroplated
- Powercore Steel EZ Barbell Set 10–50 kg (Electroplated)Fixed EZ bars, 10–50 kg · electroplated
- Powercore Hard Chrome Steel Plate 2.5 kgSolid steel · chrome finish · Olympic 50 mm
- Powercore Hard Chrome Steel Plate 5 kgSolid steel · chrome finish · Olympic 50 mm
- Powercore Hard Chrome Steel Plate 10 kgSolid steel · chrome finish · Olympic 50 mm
- Powercore Hard Chrome Steel Plate 15 kgSolid steel · chrome finish · Olympic 50 mm
- Powercore Hard Chrome Steel Plate 20 kgSolid steel · chrome finish · Olympic 50 mm
- Powercore Steel Weight Plate (Electroplated Gold) 2.5 kgSteel · electroplated gold finish
- Powercore Steel Weight Plate (Electroplated Gold) 5 kgSteel · electroplated gold finish
- Powercore Steel Weight Plate (Electroplated Gold) 10 kgSteel · electroplated gold finish
- Powercore Steel Weight Plate (Electroplated Gold) 15 kgSteel · electroplated gold finish
- Powercore Steel Weight Plate (Electroplated Gold) 20 kgSteel · electroplated gold finish
How to choose new equipment
- Plate-loaded or selectorizedPLAE ARMR machines are plate-loaded, so you add Olympic plates. The Shua 4- and 5-stack gyms use built-in weight stacks.
- Self-powered cardioThe PLAE Arc Curved Treadmill is self-powered, so it needs no power point, and the PLAE Air machines use fan resistance that rises as you work harder.
- Maximum user weightPick a rating at least 20 kg above the heaviest user. The PLAE treadmills are rated to 181 kg and the Shua S2 treadmills and Stair Climber to 180 kg.
- SpaceMulti-station gyms are large: the Shua 5 Stack Multigym measures 420 × 229.2 × 243.3 cm. Saunas need a level floor and a suitable power supply.
New arrival questions
What is PLAE ARMR?
PLAE ARMR is a line of plate-loaded strength machines for commercial gyms and performance centres, covering presses, rows, squats, hip and glute work and neck training. See our PLAE Strength page.
How do PLAE Air machines create resistance?
The Air Ski, Air Rower, Air Enforcer and Air Ride use air resistance from a fan flywheel, so the harder you work, the more resistance you get.
Which sauna should I choose?
The 2 Person Sauna uses far-infrared heat, the 3 Person Hybrid combines Finnish and halogen heaters with steam, and the 4 Person Outdoor Steam Sauna is built in Hemlock for outdoor use. See our saunas.
Can I see the new arrivals before I buy?
Yes. Our showroom is at Royal Class Building, Floor 2, Office 208, Green Community Village, Dubai Investment Park 1, with free parking behind the building. It's open 09:00–18:00 by appointment only, so call +971 4 570 9616 or WhatsApp +971 50 568 4111 to book and check which models are on the floor.
Fitting out a gym, hotel or residence?
We plan and supply complete gyms across the GCC.
